A focused GTM starter for Claude Pro.
Six setup exercises that define your why, your customer, your positioning, your riskiest hypotheses, your market type, and your offer — the foundation your whole go-to-market builds on.
A foundation, then a pipeline.
Set up the foundation that teaches the AI your business, then run one complete workflow to a real result.
Six setup exercises
Six exercises that define the foundation your whole go-to-market builds on — your why, your customer, your positioning, your riskiest assumptions, your market, and your offer.
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01
Ideal Customer (ICP)
Who you're for and what they're trying to get done.
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02
Positioning
What makes your perspective distinct — and the category you play in.
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03
Mission & Values
Your WHY and the change you're after, in WHY→HOW→WHAT order.
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04
Riskiest Hypotheses
The assumptions your go-to-market depends on, ranked to test first.
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05
Market & Competition
The kind of market you're entering and who you're up against.
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06
The Offer
What you sell and why it's worth the price.
One complete workflow
The Starter runs one full workflow end to end so you see the system work before you scale it.
Your market-ready story end to end — positioning and a full messaging house built from your foundation.
Want the rest? The full Strategy → Validation → Campaign → Activation pipeline — nine skills in all — comes with the Single Kit.
The setup feeds the pipeline.
This is the part a prompt pack can't sell you. Your foundation isn't a one-time questionnaire — every prompt in the pipeline reads it on every run, so the AI works from your business, not a generic default.
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01
Run the setup.
Answer the guided prompts once. They synthesize your voice, customer, and strategy into short markdown files — your brand foundation.
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02
The pipeline reads it.
Every working prompt loads your foundation automatically — no re-explaining your business, no copy-pasting context into a blank box.
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03
You own all of it.
Editable markdown, no SaaS account. Your foundation carries across platforms and across kits — set it up once, reuse it everywhere.
Built for people with output to ship.
David
Technical co-founder doing your own marketing. The methodology is sound and rigorous — at a fraction of a $5K consulting engagement.
Priya
The only marketer at a startup, already fluent in AI. This is more disciplined than the system you'd build for yourself.
Go-to-Market Starter — Claude Pro.
One-time purchase for Claude Pro. No subscription — yours forever, with version updates.
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