The full Go-to-Market Toolkit for Claude Co-Work.
The setup exercises plus the nine-skill GTM pipeline: positioning, competitive analysis, messaging, customer discovery, channel and launch planning, content calendar, sales enablement, and distribution.
A foundation, then a pipeline.
Set up the foundation that teaches the AI your business, then run the pipeline that turns it into finished work.
Six setup exercises
Six exercises that define the foundation your whole go-to-market builds on — your why, your customer, your positioning, your riskiest assumptions, your market, and your offer.
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01
Ideal Customer (ICP)
Who you're for and what they're trying to get done.
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02
Positioning
What makes your perspective distinct — and the category you play in.
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03
Mission & Values
Your WHY and the change you're after, in WHY→HOW→WHAT order.
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04
Riskiest Hypotheses
The assumptions your go-to-market depends on, ranked to test first.
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05
Market & Competition
The kind of market you're entering and who you're up against.
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06
The Offer
What you sell and why it's worth the price.
Strategy → Validation → Campaign → Activation
Nine skills move your go-to-market through four phases. Every prompt reads the foundation you built in step one, so the output sounds like you — not like a template.
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01 Strategy
Position, name the competition, build the message.
- Positioning — WHY→HOW→WHAT and your market-type angle
- Competitive Analysis — names rivals and your counter-position
- Messaging House — core belief, value props, and proof per customer
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02 Validation
Find out if you're right before you spend.
- Customer Discovery — interview guides and experiments with decision thresholds
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03 Campaign
Pick channels, plan the launch, plan the content.
- Channel Plan — your engine of growth and channels per customer
- Launch Plan — the launch sequence, runbook, and revenue milestones
- Content Calendar — the organic content plan and cadence
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04 Activation
Sell and distribute.
- Sales Enablement — outreach, objection handling, and the pitch
- Distribution — publishing and scheduling workflows
The setup feeds the pipeline.
This is the part a prompt pack can't sell you. Your foundation isn't a one-time questionnaire — every prompt in the pipeline reads it on every run, so the AI works from your business, not a generic default.
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01
Run the setup.
Answer the guided prompts once. They synthesize your voice, customer, and strategy into short markdown files — your brand foundation.
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02
The pipeline reads it.
Every working prompt loads your foundation automatically — no re-explaining your business, no copy-pasting context into a blank box.
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03
You own all of it.
Editable markdown, no SaaS account. Your foundation carries across platforms and across kits — set it up once, reuse it everywhere.
Built for people with output to ship.
David
Technical co-founder doing your own marketing. The methodology is sound and rigorous — at a fraction of a $5K consulting engagement.
Priya
The only marketer at a startup, already fluent in AI. This is more disciplined than the system you'd build for yourself.
Go-to-Market Toolkit — Claude Co-Work.
One-time purchase for Claude Co-Work. No subscription — yours forever, with version updates.
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