Both toolkits for Claude Code — Content + Go-to-Market.
Everything in the Content Creation Toolkit and the Go-to-Market Toolkit for Claude Code. Find your voice and your audience, then take your offer to market. Save $600 versus buying each kit alone.
Two complete kits.
Both toolkits for Claude Code. You build your brand foundation once — it powers everything in both kits.
Content Creation Toolkit
Five setup prompts
Guided prompts that build your brand foundation. Each one is a conversation, not a form — and each builds on the last. The output is five short markdown files the whole pipeline reads automatically.
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01
Brand Voice
Your voice, your tone, and the words you'd never use.
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02
Ideal Customer (ICP)
Who you're for — their goals and pains in their own language.
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03
Mission & Values
What you stand for and why your perspective is different.
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04
Positioning
What you do, who it's for, and how you're different — with proof.
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05
Board of Reviewers
Personas from your real audience that critique every draft.
Observe → Distill → Crystallize
Eight prompts move a piece through three phases. Every prompt reads the foundation you built in step one, so the output sounds like you — not like a template.
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01 Observe
Gather the raw material and the facts.
- Context Builder — frames the piece from what you know
- Source Researcher — pulls and vets outside sources
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02 Distill
Find the angle worth writing.
- Strategy Architect — names the argument and the through-line
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03 Crystallize
Draft, pressure-test, and ship.
- First Draft Writer — writes it in your voice
- Style Enforcer — checks every line against your voice rules
- Review Panel — your board of reviewers critiques the draft
- Final Editor — tightens to publish-ready
- Social Content — spins the piece into platform-native posts
Go-to-Market Toolkit
Six setup exercises
Six exercises that define the foundation your whole go-to-market builds on — your why, your customer, your positioning, your riskiest assumptions, your market, and your offer.
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01
Ideal Customer (ICP)
Who you're for and what they're trying to get done.
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02
Positioning
What makes your perspective distinct — and the category you play in.
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03
Mission & Values
Your WHY and the change you're after, in WHY→HOW→WHAT order.
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04
Riskiest Hypotheses
The assumptions your go-to-market depends on, ranked to test first.
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05
Market & Competition
The kind of market you're entering and who you're up against.
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06
The Offer
What you sell and why it's worth the price.
Strategy → Validation → Campaign → Activation
Nine skills move your go-to-market through four phases. Every prompt reads the foundation you built in step one, so the output sounds like you — not like a template.
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01 Strategy
Position, name the competition, build the message.
- Positioning — WHY→HOW→WHAT and your market-type angle
- Competitive Analysis — names rivals and your counter-position
- Messaging House — core belief, value props, and proof per customer
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02 Validation
Find out if you're right before you spend.
- Customer Discovery — interview guides and experiments with decision thresholds
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03 Campaign
Pick channels, plan the launch, plan the content.
- Channel Plan — your engine of growth and channels per customer
- Launch Plan — the launch sequence, runbook, and revenue milestones
- Content Calendar — the organic content plan and cadence
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04 Activation
Sell and distribute.
- Sales Enablement — outreach, objection handling, and the pitch
- Distribution — publishing and scheduling workflows
The setup feeds the pipeline.
This is the part a prompt pack can't sell you. Your foundation isn't a one-time questionnaire — every prompt in the kits reads it on every run, so the AI works from your business, not a generic default.
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01
Run the setup.
Answer the guided prompts once. They synthesize your voice, customer, and strategy into short markdown files — your brand foundation.
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02
The pipeline reads it.
Every working prompt loads your foundation automatically — no re-explaining your business, no copy-pasting context into a blank box.
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03
You own all of it.
Editable markdown, no SaaS account. Your foundation carries across platforms and across kits — set it up once, reuse it everywhere.
Built for people with output to ship.
Rachel
You have the AI license and a manager expecting results, but no playbook. Produce professional content you can show your boss — not prompt-pack filler.
Marcus
You tried AI once and got generic mush. This is one real person's workflow producing real output in under 30 minutes. No marketing background required.
David
Technical co-founder doing your own marketing. The methodology is sound and rigorous — at a fraction of a $5K consulting engagement.
Priya
The only marketer at a startup, already fluent in AI. This is more disciplined than the system you'd build for yourself.
Complete Bundle — Claude Code.
One-time purchase for Claude Code. No subscription — yours forever, with version updates.
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