The full Content Toolkit for Claude Pro.
Setup prompts plus the eight-step editorial pipeline — blogs, social, email, landing pages, and case studies. Every prompt runs against the brand foundation you build in the setup phase, so output sounds like you.
A foundation, then a pipeline.
Set up the foundation that teaches the AI your business, then run the pipeline that turns it into finished work.
Five setup prompts
Guided prompts that build your brand foundation. Each one is a conversation, not a form — and each builds on the last. The output is five short markdown files the whole pipeline reads automatically.
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01
Brand Voice
Your voice, your tone, and the words you'd never use.
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02
Ideal Customer (ICP)
Who you're for — their goals and pains in their own language.
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03
Mission & Values
What you stand for and why your perspective is different.
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04
Positioning
What you do, who it's for, and how you're different — with proof.
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05
Board of Reviewers
Personas from your real audience that critique every draft.
Observe → Distill → Crystallize
Eight prompts move a piece through three phases. Every prompt reads the foundation you built in step one, so the output sounds like you — not like a template.
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01 Observe
Gather the raw material and the facts.
- Context Builder — frames the piece from what you know
- Source Researcher — pulls and vets outside sources
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02 Distill
Find the angle worth writing.
- Strategy Architect — names the argument and the through-line
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03 Crystallize
Draft, pressure-test, and ship.
- First Draft Writer — writes it in your voice
- Style Enforcer — checks every line against your voice rules
- Review Panel — your board of reviewers critiques the draft
- Final Editor — tightens to publish-ready
- Social Content — spins the piece into platform-native posts
The setup feeds the pipeline.
This is the part a prompt pack can't sell you. Your foundation isn't a one-time questionnaire — every prompt in the pipeline reads it on every run, so the AI works from your business, not a generic default.
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01
Run the setup.
Answer the guided prompts once. They synthesize your voice, customer, and strategy into short markdown files — your brand foundation.
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02
The pipeline reads it.
Every working prompt loads your foundation automatically — no re-explaining your business, no copy-pasting context into a blank box.
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03
You own all of it.
Editable markdown, no SaaS account. Your foundation carries across platforms and across kits — set it up once, reuse it everywhere.
Built for people with output to ship.
Rachel
You have the AI license and a manager expecting results, but no playbook. Produce professional content you can show your boss — not prompt-pack filler.
Marcus
You tried AI once and got generic mush. This is one real person's workflow producing real output in under 30 minutes. No marketing background required.
Content Toolkit — Claude Pro.
One-time purchase for Claude Pro. No subscription — yours forever, with version updates.
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